A website specialized in the field of finance and the stock market, providing information about cryptocurrencies and their risks. It offers many details about the stock market and trading
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Project Name: | Al-Rukn Al-Iqtisadi Website |
Platform: | WordPress Content Management System |
Project Duration: | 60 Days |
Required Tasks / Achieved: | Increase in Traffic and Improved Visibility / Achieved, by the grace of God. |
The Role We Played: | Improving the On-Page and Off-Page SEO of the site and resolving all technical and functional issues. |
Our achievements with the managers of the Al-Rukn Al-Iqtisadi website are becoming more evident day by day, relying on mutual trust and the set of values and principles adopted by SEO for All. This has yielded positive results, strengthening communication and the exchange of ideas in pursuit of achieving all desired goals, with continuous communication with them as partners in success. From this point, our journey with the Al-Rukn Al-Iqtisadi website began, aiming to achieve several goals, the most important of which were increasing traffic, improving user experience, and enhancing the quality of the website.
We have accomplished the following points:
Conducting the Examination and Analysis
We performed an initial analysis of the website to assess its status in relation to search engines, determine its SEO compatibility, and identify the necessary improvements to achieve the desired goal.
We conducted a site analysis using paid tools (ahrefs) to understand the website’s condition and the most important keywords ranking in search engine results, and we used the tool (screaming frog) to extract all errors related to the on-page SEO.
Keyword Extraction
Filtering the analysis results and extracting the most frequently appearing keywords while conducting research on the most prominent keywords in this field.
We analyzed the keywords obtained from the (ahrefs – keyword tool) and KWFinder tools, filtered the keywords, and selected the most suitable and effective ones to start working on in order to rank in the top results.
We then began applying long-tail keyword strategies to achieve the best results. Additionally, we started writing high-quality articles that align with SEO standards and target keywords in a professional manner. We also focused on keyword synonyms to achieve the best possible outcome.
Google Search Console
Verifying the settings of Google Search Console, Google Analytics, and Google Tag Manager and configuring them properly.
We set up Google Tag Manager for the Al-Rukn Al-Iqtisadi website and integrated it into the site. Through Tag Manager, we connected other tools to the website (Google Analytics, Google Search Console, etc.) to improve the website’s performance and remove any platforms linked to it that could cause slow loading times.
Security and Protection
Verifying the security standards of the website, as well as encryption protocols, to maintain the website’s integrity and enhance visitor trust, increasing their sense of security when entering the site, ensuring it is completely safe.
We reviewed the http and https settings, SSL security certificates, and ensured that the connection is fully secure. We also checked whether the website is linked to a security network such as (Cloudflare)
Articles and Content
We reviewed all the content available on the website and improved its readability, aiming to provide good and strong content that benefits the reader. We enhanced the content structure to appear organized, helping the reader, and used various headings as needed (H1, H2, H3, H4).
We reviewed the content of all pages and articles on the website, ensuring that it was high-quality content compliant with all SEO standards, with no duplicated or irrelevant content. We also verified that all the content on the website adhered to all guidelines, terms, and online content publication policies and that it was not in violation of any rules.
Keyword Filtering
Focusing on using the most important keywords in a distinctive way, especially the long-tail keywords that are most searched.
We used the KWFinder tool and focused on long-tail keywords due to their strong impact on improving search engine results and their effectiveness in providing detailed, longer keywords that help pinpoint the topics visitors are searching for accurately, thus improving the results.
We performed comparative and analytical filtering to calculate and determine the expected visibility for gaining traffic, which is calculated through the relationship between the search volume of the targeted keywords and the conversion rate generated from the unique search results.
Golden Keywords
Conducting advanced keyword research and extracting the golden keywords with the highest value and most searches online.
We conducted research on the most powerful golden keywords that significantly contribute to improving search engines and increasing website visits due to their importance and high search volume. This helped us achieve the desired goal very effectively.
Improving Titles (Meta Titles)
We performed all necessary improvements for the articles and pages on the site, focusing on optimizing the titles to attract attention (meta title).
We reviewed the pages and articles, worked on improving the meta titles, and selected strong titles that grab attention, encouraging visitors to enter the site and start reading the content. This highlights the importance of the content in the article and accurately expresses what the article contains.
Adding Meta Description
We added a distinctive meta description (meta description) to achieve the highest possible CTR (Click-Through Rate).
We wrote and crafted the description for all pages, creating high-quality descriptions that include all the rules of descriptive content for search engines to enhance and improve the results and appearance in the top search results.
Improving Sections and Categories
We performed all necessary improvements for the website’s sections and categories, including adding descriptions and enhancing the interlinking between them to strengthen the shared values of articles and improve internal linking between categories and articles.
We created an internal linking network between sections and articles, ensuring they are interrelated. This was done to improve the user experience by helping them easily find related content and articles on similar topics and published articles.
Image Improvements
Making all necessary improvements related to images, media, and digital assets.
We added all relevant data to the images, such as alt text, captions, and descriptions that detail what the image contains. Additionally, we compressed the images to reduce their size, improving the page load speed for pages displaying those images.
Internal Links
Building a set of internal links that strengthen the content on the site.
We built highly accurate internal links based on precise strategies, utilizing a chain-linking system and focusing on important keywords aimed at reaching top search results. These links enhance the articles and assist search engines during the crawling process, allowing them to understand the content in greater detail and with better cohesion. This ultimately results in better indexing by search engines and, in the end, leads to achieving top rankings
Improving Site Structure
Improving the site’s core structure, sitemap, and the correct organization of categories and sections at various levels.
We reviewed the site’s structure and the arrangement of categories within the site, ensuring the proper linkage between main and subcategories. This was done to provide a unique and exceptional user experience, making it easier for visitors to browse the site and its sections. Additionally, it enhances navigation and reading for search engine crawlers, improving the site’s indexing and strength thanks to accurate organization and structure.
Improving Links for Articles and Pages
Maintaining the improvement of link quality to ensure they are short and distinctive.
We worked on improving the links for all pages and articles with great precision, ensuring they are short, search-engine-friendly, and readable for visitors.
Fixing 404 Error Links
Fixing all technical issues related to links (redirections) and resolving 404 page errors.
We reviewed and inspected all pages with 404 errors and worked on fixing them by implementing the most suitable redirects for those links. Additionally, we reviewed all the links listed in the redirection list, checked their compatibility, and resolved any issues related to unintended redirects.
Fixing Indexing Issues
Addressing issues with non-indexed pages (noindex).
We monitored the site’s status, checked the content’s visibility to search engines, and verified the correctness of crawling processes to ensure that indexing is happening naturally. We worked on the pages and articles facing indexing issues and quickly resolved them.
Social Media Pages
Verifying the integration of social media networks that represent the site’s social identity and working on improving them.
We worked on checking the presence of pages on social media platforms and examined their connection with the website. This is important for representing the site and its presence on these platforms, which helps attract more visitors.
Sharing on Social Media Networks
Verifying the ability to share content on platforms and social media networks.
We made the necessary settings during the inspection and ensured the ability to share the content published on the site across various social media platforms.
Reducing File Size
Improving the website’s performance and speed by compressing files and resources to reduce their size.
We conducted a comprehensive analysis and measured the website’s speed, checking its compatibility across all computers, tablets, and mobile devices. We implemented all necessary improvements, including reducing server requests and compressing files to enhance speed.
Improving Website Speed
Improving speed and relying on caching solutions to enhance the user experience when visiting the site.
We reviewed the effectiveness of caching files (cookies, cache, etc.) in improving the site’s performance and user experience.
Required Goals
Creating a strong targeting plan for the audience through keywords.
We have been, and continue to work on, improving the keywords according to the established plan, aiming to achieve better results consistently.
Improving Off-Page SEO
Building a strong foundation of backlinks pointing to the website, which enhances its digital presence online and increases trust with search engines.
We have been, and continue to work on, the Al-Rukn Al-Iqtisadi website by building very strong backlinks with strict criteria and various types of links (web2.0, guest posts, social signals, etc.) to increase the site’s authority and gain more trust from search engines.
Al-Rukn Al-Iqtisadi Website
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A company specialized in the field of Search Engine Optimization (SEO), striving to achieve the best results for the activities of our valued clients.
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