First: Targeting high-search-volume keywords with high competition that are relevant to the business of the website and incorporating them into the content.

Second: Writing articles based on those keywords and then converting article readers into monthly or yearly subscriptions for the company’s system.

Third: Content Update – Updating old content on the website. We updated all the old articles by targeting new high-search-volume keywords and including them within the articles, as well as adding new paragraphs and internal images.

Fourth: We implemented internal linking across all the articles on the website, which helped reduce the bounce rate and convert more visitors into subscribers.