Data about the site
Challenges facing the site
First: The store was not significantly optimized for SEO.
Second: There were major issues with categories, products, and images, including the absence of directly relevant keywords in
(meta title, meta description, alt image, short and long descriptions).
Third: The biggest challenge was that the issue affected a very large number of products.
SEO steps to improve results
Fifth: We then focused strongly and effectively on optimizing each product for search engines to ensure easy ranking for some standout products.
Sixth: Implementing a site architecture to enhance user navigation and help users find everything they need simply by viewing the site’s sitemap.
Seventh: Developing a dedicated backlink strategy to increase visibility and gain Google’s trust.
First: The website was thoroughly reviewed to identify weaknesses and issues.
Second: We started identifying multiple potential opportunities for this business clearly and directly.
Third: A strong plan was developed for each keyword research segment by identifying the best and most relevant keywords with high search volume to effectively reach the potential persona.
Fourth: We began optimizing all categories and improving them to be properly aligned with search engine standards, as they are the ultimate power for achieving top rankings.
Results
1- A 175% increase in the number of impressions
2- A 150% increase in the number of clicks
3- A 180% increase in sales
4- An increase in the customer’s time spent on the website from one minute to two minutes
5- An improvement in the average ranking on Google from 12 to 9
