Data about the site
Website Type: An e-commerce website selling cosmetics and perfumes, representing some of the world’s largest beauty brands.
Goal: Increase website traffic, attract the largest possible number of visitors interested in the products, and double the number of orders.
Target Countries: Saudi Arabia
Website Programming Language: Magento
SEO steps to improve results
1. A comprehensive and detailed market study has been conducted.
2. Multiple potential buyer personas have been created to begin targeting using relevant keywords.
3. Each category has been fully targeted along with its respective audience, and sales-oriented keywords have been selected to achieve the highest conversion rate for the website.
4. Competitors have been thoroughly analyzed, and efforts have been made to address the significant keyword gaps between the website and its competitors. Keywords have been filtered and distributed appropriately for each category and individual product.
5. We started addressing the backlink gaps for the website by analyzing and utilizing competitors’ backlinks. Additionally, strong and relevant backlinks tailored to this field were implemented, which have already yielded positive results for the website.
6. We began optimizing products and categories to align with Google’s algorithms. This included unifying schema for each product category, creating direct sales-oriented hooks, and crafting suitable meta descriptions to attract more customers effectively.
Challenges facing the site
Results